Businessesintheknow.com Help Business Owners Avoid Common Costly Mistakes that has Proven to Destroy Organizations

Businessesintheknow.com Help Business Owners Avoid Common Costly Mistakes that has Proven to Destroy Organizations.

What do the failures of Enron, WorldCom, Firestone, and HealthSouth all have in common? After a through investigation, the outcome show that each company made a serious of blunders. Each involved a complicated web of mistakes that were either, unnoticed, dismissed as unimportant, judged as minor, or purposely ignored in favor of a high-risk, high-payoff gamble.

Businessesintheknow.com is help small businesses avoid traps that we set for ourselves as business owners that lead to disasters and bankruptcies. According to Bobby Ellis, Businessesintheknow.com CEO, “Business owners can learn from one other. We can learn from the patterns of action or inaction that proceed disasters in a variety of business and non-business settings in order to avoid similar traps and patterns of mistakes.

Businessesintheknow.com is about discipline, culture, and learning from the experiences of others to improve the odds that a business owner can be successful and avoid all the accidents, disasters, or crises altogether. Even if a entrepreneur do not totally avoid such situations, knowledge of the typical patterns that occur should help them create an organization that is observant enough to intervene early and minimize damage.

There are lessons to be learned from looking at the mistakes patterns and commonalities in other organizations, especially since most organizations do no do a good job of evaluating their own mistakes even through they have the most information. We miss learning opportunities by not being curious enough to look deeply at our own failures, but we also miss a very rich set of opportunities when we do not look at the mistakes of others have made, especially when they have been well documented. We often miss these opportunities to learn from others because we believe, “Their situation was different – we don’t have much to learn from them.”

The reality is very different because studies show that while the specifics may be different across industries and situations, the patterns of mistakes preceding accidents are quite the similar. Learning does not always come from the sources you expect, like your own experience, your own industry, or very similar companies. It takes a bit of extra effort, but you can often learn more by looking at examples in an industry or situation that is markedly different behaviors. This is because without the burden of a set assumptions around what you “know” is the right or wrong way to do something, it is easy to observe the salient facts, absent all the distracting details, and quick to say, “They didn’t know that or why did they fail to follow procedure, etc.”

Businessesintheknow.com goal is to help entrepreneurs from falling into pitfall of costly and sometimes fatal mistake of other business owners, by giving them case studies that allow them to identify trends and opportunities that would have otherwise been missed.

Businessesintheknow.com Provides Business Owners and Leaders with On-Demand (Just-in-Time) Consulting

Knowledge is the new sources of competitive advantage. Companies need radically new knowledge to succeed in an environment in whole industries are created and destroyed or unalterably transformed by relentless technology, competitive shifts, and changing demographics.

Businesses spent over $60 millions in 1998 on training and that number more that doubled by 2006. Business leaders now increasingly view the billions they spend on training “not as an employee perk, but as a strategic investment, and their concern in how to increase the return on the growing training budget.

Businessesintheknow.com is the latest company to shift the education paradigm for business leaders and owners. According to Bobby Ellis, the CEO of Businessesintheknow.com “we are producing a new business lessons every week for business leaders and owners. Because we distribute our lesson in a music CD like format to our subscribers, they can listen to tracks that they need at the time that they need it.

How does this work in practice? Suppose for example a business owner going through a decision support system incorporating component through is asked a question about “Merger and Acquisitions.” Suppose further that the owner doesn’t fully understand the concept. They simple go to the 2GB MP4 Player scroll through the weekly catalog to find the week lesson that discussed Merger and Acquisitions. From their business leader can decide which of the five tracks they need to hear such as:

1. An overview and the history of the subject

2. Why the subject is relevant to businesses of all industries

3. Implementation

4. Case Studies and Examples

5. Summary and conclusions

Businessesintheknow.com New Program Takes Entrepreneurs by the Hand and Lead Them Through the Experiences of Other Successful Entrepreneurs

St. Louis, MO, USA. July 4, 2007 -- While most people dream about starting their own business someday, 95% of entrepreneurs make less than $50,000 a year- many of them going broke. Why? Simple— a large percentage of entrepreneurs don’t know what they’re doing.

Author, publisher and optimization coach Bobby Ellis has teamed up with Xspology.com and Peopleintheknow.com to created Businessesintheknow.com in hopes of changing that percentage. Businesses In The Know provides weekly consulting lessons, takes entrepreneurs by the hand, showing them step-by-step, how to start, build, manage, or turn around a business by using the experiences of others thriving entrepreneurs who have already achieved a higher level success.

The lessons comes from 6 MBA students, now graduates who have interviewed over 93 successful entrepreneurs and deliberated over 107 case studies in the past two years. This group of MBA’s dissected, analyzed, and consolidated the information they found into digestible chunks. Leaving only the key ingredients, strategies, and tactics that made each of these businesses tick. The information is then distributed every Friday through the to entrepreneurs free MP3 Players given to them by Businessesintheknow.com

“Fully 80% of wealth, and self-made millionaires came as a result of starting a new business,” says Bobby. “Most men and women who start businesses, while ambitious, don’t realize the range of skills, abilities, qualities, and talents necessary to be successful.”

Businessesintheknow.com gives entrepreneurs the information, resources and mentors they need to succeed and thrive in today most challenging environments. With practical and in-depth consulting lessons distributed to entrepreneurs weekly.

According to Bobby Ellis, a principle at Businessesintheknow.com “We’ve put quite a bit of thought and effort into this program. We have learned something about bridging the gap between understanding principles and being able to apply those ideas. A lot of it has to do with not playing the games that others want to play…especially if they have an advantage. If Michael Jordan challenged you to a game of basketball, with the loser paying the winner $5,000, would you play? Probably not. The key is not to play a game that you’re not comfortable or superior at. The same can be applied to your life and your business. The goal of businessesintheknow.com is to change the odds from against the entrepreneur to profoundly in their favor.”

Entrepreneurs who want additional information, or want to order a free sample of a Businessesintheknow.com consulting lesson can go to http://www.businessesintheknow.com/ . Visit the website or for additional information email bobby.ellis@businessesintheknow.com.

Peopleintheknow.com launches a business directory that will allow business owners and freelancers to advertise to over 100,000 consumers

Immediate Release

Press Release

Atlanta Based Peopleintheknow.com launches a business directory that will allow business owners and freelancers to advertise to over 100,000 other business owners and affluent consumers FREE of charge.

Atlanta based Peopleintheknow.com (www.peopleintheknow.com), announced today it has broadened its services to include a free business directory for business owners and freelancers. The addition of a business directory, further enable business owners to leverage their advertising effectiveness to both a network of business owners and to a group of affluent consumers at zero cost.
According to LA Williams, a contributing editor at Peopleintheknow.com, “anytime you can make it easier for consumers and businesses to find, buy or sell available goods and services to one another the community benefits.

Currently, there are a variety of free advertising programs out there and many of them are worth the putting in the effort. Classified ads, Yellow pages, and business directories are perhaps the most popular form of small business and freelancing advertising available today.
“People In The Know” mission is to help business owners and freelancers harness the power of the Internet to effortlessly find things that they need, using our online community,” said Bobby Ellis, a consulting executive at Peopleintheknow.com. “We are thrilled to be converging a business directory and free employment classifieds into a single solution, because it makes Peopleintheknow.com an even more powerful resource for business owners and consumers.

In less than five minutes and three easy steps, a business owner or freelancer can come to Peopleintheknow.com, register with a name and valid email address, and then post their business listing in the directory, according to Peopleintheknow.com CEO. A business owner will be allowed to enter their company’s name, a link to their website and a brief description describing the goods and services they offer into the directory.

Therefore, in three easy steps a business owner can successfully expose their business to over 100,000 consumers and other business owners. As a bonus, the business owner will receive additional coverage, because Peopleintheknow.com business directory is submitted to all the major search engines every 24 hours with updates.

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About Peopleintheknow.com Inc.
Peopleintheknow.com is an online lifestyle community located in Atlanta, Georgia specializing in sharing real experiences, real knowledge, and real life with a community of affluent consumers and business owners. With the backing of its community People In The Know is able leverage its power to provide financial benefits and business advantages to its viewers who can register with the site to become members.

How to Get Referrals by Going through the Back Door, Instead of the Front

What are referrals? Referrals are an endorsed lead that helps you get into a prospect door. It’s natural for a person to be hesitant to provide you will referrals, especially if they never done business with you. So you must make the refer providing you with the referral comfortable and trust that you will not harm their friends with your actions.

I’m first going to tell you what you can not do. You can not go up to people and asking them “Who do you know and can you refer them to me?” This will get you kick out the door faster than you can say, “Never mind.” Now, I am going to tell what you can do. You can make it as easy as possible for the people to refer us to people they know who fit your target demographic.

You need a list of the people in your targeted industry. For example if you are in the office supply business, you want a list on all the local businesses and their owner. Next, you need to find one of the key business owners who can get you in the door of the people on your list. Trust me; most business owners know it each other in the same community and industry. You take your list and presort it prior to asking that key if know one of the names on the list.

If you feel your referrer getting uncomfortable, you can say, “I’m not asking for a lead. I just want to know who the key, business owners in the community are.” And then you go to the referrer with your presorted list and he/she will say, “I know him, you can use my name.” If you didn’t have a presorted list of business owners, you may get one or two names, but if you present the referrer with your list, he’ll say I know him, her, him, him, her, him and her. It’s easier for people to look at a list and tell who they know, versus telling who you know off the top of their head.

This strategic tactic works like crazy. Doing my time of consulting business owners, I never met anyone that used this strategy to this extent. Most entrepreneurs will just run to a person and say can you give me a referral. And of course the person says, “No.” Why? Because, they don’t make it turnkey easy for them to give you the referral. Now you know one of key step to getting leads and referral what are you going to do? Hopefully you take action get mind blowing results.

Bobby

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