Branding Your Product or Company Starts With The Name
The name of your company, products, and services are absolutely vital to the success of your brand in the eyes of prospective clients. Your company success has a direct correlation with the success of your brand. With more products/services entering market today than in the past generations, we are becoming a much diverted world that requires you to sink or swim; feast or famine.
The name your product and company is like the chorus or hook in a song, it remains in the minds of prospects long after the song is over, or marketing in this case. In this era of strategic branding, a product name is the most important marketing decision you can make.
Realize this. What worked in the past won’t necessary work now, or even in the future for that matter. That’s because in the past fewer products crowded the market, making the names of products and company not nearly as important. Today, names must be the starting point of the positioning. Names must tell people the product competitive advantage and/or exactly what it is, do, how, when, and where.
For example: Taco Bell – you would guess the sell tacos
Car and Driver Magazine, Motor Trend Magazine- a magazine about cars
National Tire and Battery (NTB) – sell tires and batteries
Advance Auto Parts or AutoZone – sell automotive parts
Be careful in the branding and naming of your products. You want to make sure the positioning of your brand reaches across your product lines. In addition, the strategy of branding must fit into your corporate vision like a puzzle or it just becomes tactical approach with no long term benefit. With that being said, you do not want to stretch your name or brand so thin that prospects no longer respect it. If you feel your brand and name is being diluted you will need to create a new spin-off brand to protect your core brand.
I have another report that talks about branding on the internet. The report discusses the how to create a killer names that tops the search engines. This is very important, because your branding is not only what you think it is, but what Google, MSN, and Yahoo thinks you are. Email me at Xspology.com
The name your product and company is like the chorus or hook in a song, it remains in the minds of prospects long after the song is over, or marketing in this case. In this era of strategic branding, a product name is the most important marketing decision you can make.
Realize this. What worked in the past won’t necessary work now, or even in the future for that matter. That’s because in the past fewer products crowded the market, making the names of products and company not nearly as important. Today, names must be the starting point of the positioning. Names must tell people the product competitive advantage and/or exactly what it is, do, how, when, and where.
For example: Taco Bell – you would guess the sell tacos
Car and Driver Magazine, Motor Trend Magazine- a magazine about cars
National Tire and Battery (NTB) – sell tires and batteries
Advance Auto Parts or AutoZone – sell automotive parts
Be careful in the branding and naming of your products. You want to make sure the positioning of your brand reaches across your product lines. In addition, the strategy of branding must fit into your corporate vision like a puzzle or it just becomes tactical approach with no long term benefit. With that being said, you do not want to stretch your name or brand so thin that prospects no longer respect it. If you feel your brand and name is being diluted you will need to create a new spin-off brand to protect your core brand.
I have another report that talks about branding on the internet. The report discusses the how to create a killer names that tops the search engines. This is very important, because your branding is not only what you think it is, but what Google, MSN, and Yahoo thinks you are. Email me at Xspology.com
posted by Xspology.com at 8:25 PM
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