How to Get Free Public Relations that Drives Sales

Getting free press is easy once you know what you are doing. To this day, I have not paid for any press or media attention, but have been covered in over 300 publications. I’m not saying that to brag, but to inform you that you can grow your business without investing a dime in advertisement. First you need to create a checklist. Maybe something like this:
Do I have a website for them to visit?
If not, you need to get one fast. Microsoft is currently giving away free websites hosting and domains names for one year. Just go to liveoffice.microsoft.com.

Find the sites that accept free press releases and articles. Hear are some of my favorites:
Soft411
Free News Releases
PR Web
Free Press Releases
24-7 Press Release
Press World PR Leap
iNewswire
PR Zoom
ePress Releases

If you need to create a press release. You can find some good templates at:
PR Newswire
Xspolgy.com
PRW

How to incorporate your press releases into your marketing.
You can say something like: I have been published over 2000 times. If you don’t believe me, just go to Google, MSN, Yahoo, Alta Vista, etc. and type in (the name of your company).
Your press release should link back to your site. Your site should give away something of value in exchange for their name and email address. Collecting the names of people who visit your site will become your greatest asset. See “How to Generate Income From you Biggest Asset-Your Mailing List.”

In addition, your website should have publish all your releases. You press releases don’t necessary have to be public, but in your site. Also, make sure your pages can provide RSS. This allows the search engines ping your site or have it metacrawled and to give your site higher ranking in the search engine.

Why you have to must submit press releases. One of secret to optimizing your website in the search engines is getting links to your websites. This is how the search engine decides the important and relevant of your site.

Last but not least, tracking. Tracking your press releases is extremely important. You are going to want to track which media outlets are picking up your releases. Here’s another closely guarded secret. Professional marketers place coding into their website. These codes tell you where visitors are coming from, what time, what media outlets are bring visitors to you.

Bobby Ellis
Xspology.com