The Power of Newsletter- Why They Work For Some, But Not For Others

Let’s face it. Newsletters are extremely popular in the investment advisory field. I have spoken with and interviewed some of the best advisors in the nation in search to find why some newsletters campaigns bring their advisors superior results, while other advisor newsletters campaigns fail miserably.

Newsletters are very powerful when used correctly. I have seen over 1,100 investment advisor newsletters and it’s to a point now where I can immediately pick out which of the 1,100 newsletter that will instantly fail.

The first and far most common problem I found, is that many of the newsletters look and sound the same. These newsletters right away SCREAMS, “Cookie Cutter.” In addition, the information provided is normally extremely general or even worse, targeted to a client base that's nothing like the advisor in question current client base.

Investors today are much smarter than they were ten years ago. Advisors simply can’t get away using theses generic newsletters and expect to meet thier corporate forecasted objectives. With investors using the internet as a source of information, advisor must create better information. Your clients are no different that any other investors that look at CNBC, Bloomberg, or Fox Saturdays seeking more information. With this being the case, you must up the ante of your newsletter.

This is what you do...Click here to read the entire article

Bobby Ellis
Xspology.com