Leave a Message After the Beep!
I want to tell you a story. Today, I decided that I was going take a day off from being CEO of Xspology.com and work directly in the sales department. What do that mean; you ask? That means, I was going to get on the phone and be a telemarketer in search of new partners.
The reason I focused on new partners and not new clients is because it requires the same amount of effort. If I call a prospect and s/he becomes a client, I'll only have one client. If I call a prospective partner and I get s/he to become a partner, s/he probably could introduce me to 100 new clients. So everything I do has to have leverage or I won't do it.
With that being said, I spent four hours calling 89 potential clients. Out of 89 calls, I got the administrative assistant or voice mail 89 times. That means I was batting a zero percent average. Not good. But what I did do is leave a message with each of the 89 propects.
It was a simple message that said,
"Hello (their name), this Bobby Ellis from Xspology.com. I sent you a letter last week pertaining to a possible partnership between our two companies. I just wanted to follow up with you and answer any questions you may have. I invite you to call me back on my direct line. The phone number is (404) 964-2927. Again, my name is Bobby Ellis from Xspology.com and my phone numbers is (404) 964-2927. Thank you and have a good day. "
The result. I recieved 17 returned calls at the end of the day. As I said before, it pays to leave a message after the beep, because most people will not. Be different and take advantage of the fear peoople have to leave a message.
Bobby Ellis
Xspology.com
The reason I focused on new partners and not new clients is because it requires the same amount of effort. If I call a prospect and s/he becomes a client, I'll only have one client. If I call a prospective partner and I get s/he to become a partner, s/he probably could introduce me to 100 new clients. So everything I do has to have leverage or I won't do it.
With that being said, I spent four hours calling 89 potential clients. Out of 89 calls, I got the administrative assistant or voice mail 89 times. That means I was batting a zero percent average. Not good. But what I did do is leave a message with each of the 89 propects.
It was a simple message that said,
"Hello (their name), this Bobby Ellis from Xspology.com. I sent you a letter last week pertaining to a possible partnership between our two companies. I just wanted to follow up with you and answer any questions you may have. I invite you to call me back on my direct line. The phone number is (404) 964-2927. Again, my name is Bobby Ellis from Xspology.com and my phone numbers is (404) 964-2927. Thank you and have a good day. "
The result. I recieved 17 returned calls at the end of the day. As I said before, it pays to leave a message after the beep, because most people will not. Be different and take advantage of the fear peoople have to leave a message.
Bobby Ellis
Xspology.com
posted by Xspology.com at 4:02 PM
5 comments
