Peopleintheknow.com launches a business directory that will allow business owners and freelancers to advertise to over 100,000 consumers

Immediate Release

Press Release

Atlanta Based Peopleintheknow.com launches a business directory that will allow business owners and freelancers to advertise to over 100,000 other business owners and affluent consumers FREE of charge.

Atlanta based Peopleintheknow.com (www.peopleintheknow.com), announced today it has broadened its services to include a free business directory for business owners and freelancers. The addition of a business directory, further enable business owners to leverage their advertising effectiveness to both a network of business owners and to a group of affluent consumers at zero cost.
According to LA Williams, a contributing editor at Peopleintheknow.com, “anytime you can make it easier for consumers and businesses to find, buy or sell available goods and services to one another the community benefits.

Currently, there are a variety of free advertising programs out there and many of them are worth the putting in the effort. Classified ads, Yellow pages, and business directories are perhaps the most popular form of small business and freelancing advertising available today.
“People In The Know” mission is to help business owners and freelancers harness the power of the Internet to effortlessly find things that they need, using our online community,” said Bobby Ellis, a consulting executive at Peopleintheknow.com. “We are thrilled to be converging a business directory and free employment classifieds into a single solution, because it makes Peopleintheknow.com an even more powerful resource for business owners and consumers.

In less than five minutes and three easy steps, a business owner or freelancer can come to Peopleintheknow.com, register with a name and valid email address, and then post their business listing in the directory, according to Peopleintheknow.com CEO. A business owner will be allowed to enter their company’s name, a link to their website and a brief description describing the goods and services they offer into the directory.

Therefore, in three easy steps a business owner can successfully expose their business to over 100,000 consumers and other business owners. As a bonus, the business owner will receive additional coverage, because Peopleintheknow.com business directory is submitted to all the major search engines every 24 hours with updates.

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About Peopleintheknow.com Inc.
Peopleintheknow.com is an online lifestyle community located in Atlanta, Georgia specializing in sharing real experiences, real knowledge, and real life with a community of affluent consumers and business owners. With the backing of its community People In The Know is able leverage its power to provide financial benefits and business advantages to its viewers who can register with the site to become members.

How to Get Referrals by Going through the Back Door, Instead of the Front

What are referrals? Referrals are an endorsed lead that helps you get into a prospect door. It’s natural for a person to be hesitant to provide you will referrals, especially if they never done business with you. So you must make the refer providing you with the referral comfortable and trust that you will not harm their friends with your actions.

I’m first going to tell you what you can not do. You can not go up to people and asking them “Who do you know and can you refer them to me?” This will get you kick out the door faster than you can say, “Never mind.” Now, I am going to tell what you can do. You can make it as easy as possible for the people to refer us to people they know who fit your target demographic.

You need a list of the people in your targeted industry. For example if you are in the office supply business, you want a list on all the local businesses and their owner. Next, you need to find one of the key business owners who can get you in the door of the people on your list. Trust me; most business owners know it each other in the same community and industry. You take your list and presort it prior to asking that key if know one of the names on the list.

If you feel your referrer getting uncomfortable, you can say, “I’m not asking for a lead. I just want to know who the key, business owners in the community are.” And then you go to the referrer with your presorted list and he/she will say, “I know him, you can use my name.” If you didn’t have a presorted list of business owners, you may get one or two names, but if you present the referrer with your list, he’ll say I know him, her, him, him, her, him and her. It’s easier for people to look at a list and tell who they know, versus telling who you know off the top of their head.

This strategic tactic works like crazy. Doing my time of consulting business owners, I never met anyone that used this strategy to this extent. Most entrepreneurs will just run to a person and say can you give me a referral. And of course the person says, “No.” Why? Because, they don’t make it turnkey easy for them to give you the referral. Now you know one of key step to getting leads and referral what are you going to do? Hopefully you take action get mind blowing results.

Bobby

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